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What Is Next for the World of Advertising Technology? - AudienceScience

   What Is Next for the World of Advertising Technology? I think it is safe to say, even for those of us working within the advertising technology industry, just how astounding the impact ...


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Time: 18-09-26

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What the hell is the difference between ad tech and marketing tech ...

   Feb 8, 2016 - What is advertising technology? Technologies that enable the programmatic buying and selling of advertisements are commonly referred to as ad tech, according to Doty. The ad tech umbrella covers the vast databases of digital identities called demand-side platforms, and data management platforms, ...


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Source: what the hell is the difference between ad tech and marketing tech

Time: 18-09-26

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List of advertising technology companies - Wikipedia

   List of advertising technology companies Jump to navigation Jump to search. This is a list of online advertising technology companies. 4INFO; Adbot ...


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Technology has revolutionised the advertising industry – Zenith

   Dec 4, 2017 - As internet companies increase in influence, the focus of traditional advertising companies has shifted. In 2016, Google and Facebook combined to comprise 72 % of new digital advertisement expenditure in the US. Technology has revolutionised the advertising industry, forcing major advertisers to face a ...


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Advertising Technology - Marketing Tech News

   Ad technology news: All the latest from the world of ad tech.


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5 British companies leading in advertising technology (Paid Content ...

   Sep 12, 2017 - Advertisers today know that while content may be king, data is the real belle of the ball. This is where advertising technology — or AdTech — comes into the equation: A rapidly growing industry in the UK and around the globe, AdTech connects the dots between marketing tactics and data on consumer ...


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Time: 18-09-26

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THE AD TECH EXPLAINER: How innovation is changing the digital ...

   Jan 27, 2017 - What may come as a surprise, however, is the complexity of the interconnected web of companies involved in the process of delivering digital advertisements to end users. Collectively, these companies are known as "advertising technology," or "ad tech" for short. Ad tech companies are intermediaries ...


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